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TUDOR's Born To Dare spirit is the essence of the brand, a tribute to the daring individuals who wear TUDOR timepieces. Rooted in a history of innovation and performance, TUDOR watches are designed for those who are unafraid to take risks, explore the unknown, and challenge the status quo.

From deep-sea explorers to pioneering professionals, TUDOR has been the choice of those who demand excellence in every pursuit. With a commitment to precision, durability, and timeless design, TUDOR continues to shape the future of watchmaking while honouring its bold heritage.

Brand Ambassadors

TUDOR's brand ambassadors embody the spirit of daring, adventure, and timeless style that the brand represents.

A person with short hair and tattoos on their hand leans against a brick wall. They are dressed in a dark, long-sleeved shirt and wearing a watch. The scene is bathed in red light, creating a dramatic ambiance.

David Beckham

David Beckham is one of the hardest-working players in the history of football. Never taking anything for granted, even when injured, or on loan to another team, he trained harder than most. As a player, he reinvented himself every game. Even though retired from professional sports, he continues to inspire. His philanthropic activities focus on the protection and welfare of children worldwide. A long-time UNICEF Goodwill ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa.

Discover the Watch
A Tudor wristwatch featuring a black dial, white hour markers, and silver hands. The watch has a stainless steel case and bracelet, a rotating bezel with minute indicators, and a date window at the 3 o'clock position. The brand name is displayed at the top center.

David Beckham wears the Black Bay with five-link stainless steel and satin finish with TUDOR “T-fit” clasp

A stainless steel Tudor wristwatch featuring a black dial with luminescent hour markers and hands, a date window at the 3 o'clock position, and a unidirectional rotating bezel. The watch is on a metal link bracelet.

THOSE WHO ARE UP FOR ANYTHING

The All Blacks

A rugby game at the highest level where the All Blacks play is no walk in the park. That’s why it is called a Test match, because it tests you in every way: it tests your physicality, skill level, endurance and mental ability to perform under pressure. The All Blacks show they are ready and up for anything when they perform the haka, the world-famous, awe inspiring Maori dance before every Test match. The All Blacks perform the haka as a statement of who they are as New Zealanders and who they represent.

Discover the Watch
A person with straight, dark hair wearing a dark denim jacket and a gold watch stands in a dimly lit corridor with red walls, holding the collar of the jacket with both hands and looking directly at the camera.

Jay Chou

To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on a historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music, and other art forms. Chou’s most devoted fans will also recognize an homage to one of his earlier movies, where he portrayed a car enthusiast.

Discover the Watch
A luxury wristwatch with a gold metal strap and case. The watch features a green dial with luminous hour markers and hands, a unidirectional rotating bezel, and the brand name "Tudor" displayed on the dial.

Jay Chou sports the TUDOR Black Bay 58 18K, featuring a 39mm gold case, solid gold 3-link bracelet, "golden green" dial and bezel

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